Token Issuance Best Practices and Resources

Michelle Tsng
8 min readDec 24, 2017

The information in this article is for informational purposes and does not constitute legal, tax or investing advice or instruction.

FUNDAMENTALS

Should you consider the token model?

References:
ICO-Summit 2017–10- ICO best practice
How to Raise Money on a Blockchain with a Token
Against Tokens: Part II
All of the World’s Money and Markets in One Visualization
Mapping the blockchain project ecosystem

BUSINESS FORMATION

  • Product
    — Is your product cool?
    — Is your product different?
    — Do you have a beta version?
    — Are tokens used as an incentive system?
  • Team
    — Does the team consist of a mix of business, technologist and financial members?
    — Does the team own between 10–50% of the token?
    — Can the team execute?
  • Board of Advisors
    — Does your advisor believe in your project?
    — Is he or she known in the industry?
  • Governance
    — Where is your business incorporated?

References:
Best Practices for Token Sales
Discussing Cryptotoken Best Practices
What I Look for as an ICO Advisor

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