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Token Issuance Best Practices and Resources

Michelle Tsng
8 min readDec 24, 2017

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The information in this article is for informational purposes and does not constitute legal, tax or investing advice or instruction.

FUNDAMENTALS

Should you consider the token model?

References:
ICO-Summit 2017–10- ICO best practice
How to Raise Money on a Blockchain with a Token
Against Tokens: Part II
All of the World’s Money and Markets in One Visualization
Mapping the blockchain project ecosystem

BUSINESS FORMATION

  • Product
    — Is your product cool?
    — Is your product different?
    — Do you have a beta version?
    — Are tokens used as an incentive system?
  • Team
    — Does the team consist of a mix of business, technologist and financial members?
    — Does the team own between 10–50% of the token?
    — Can the team execute?
  • Board of Advisors
    — Does your advisor believe in your project?
    — Is he or she known in the industry?
  • Governance
    — Where is your business incorporated?

References:
Best Practices for Token Sales
Discussing Cryptotoken Best Practices
What I Look for as an ICO Advisor

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